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Making of catalogue 2015

As every year

Making off Catalog
glorious blue sky: this is the way we like it.

Hooray, we are some happy people here! Why? Two good reasons. First, our good friend Powder is about to come back and second, the time has come where we can finally present you our brand new Blue Tomato Winter catalogs. Yeah! There’s something for everyone: Snowwear from the popular brands such as Burton, Roxy, Billabong, Volcom and Co. will make your heart beat faster. The Technology and the design of your new favorite Snowboard or Skis will definitely make you fall in love. Our street style outfits are going to cast the final spell over you.

Although, until we reach this point some time has to pass on…

Let us go back a year: Around 365 days ago the team of Blue Tomatopurchasing began to define the styles and products of various brands for the winter catalogs street style, snowboarding, free skiing and our style booklet. After receiving the brand samples, they are sorted and prepared for the shoot. At the same time product and intro texts are written and translated into 4 languages. Our catalogs are published in English, German, French, Italian and Spanish.
As every year, we shoot the Snowwear in the region of Schladming and nearby. To present the outfits in style, matching models are casted previously. The Streetwear on the other hand was shot in the beautiful city of Prague. Our models and our two photographers, Marcel Lämmerhirt andSamuel Strauss, have shown full body use while shooting.

After the shutter button was pressed countless times and the photos for the catalog are selected, the catalog set up follows. Of course, the around 3,000 products want to be shown from their best side on the pages. There are a lot of little and big details you have to pay attention to: Starting with the category color right up to the correct price, the placement of the tags and the cover and countless steps in between. In the end everything comes together in the bigger picture.We are going to spare you the whole to-do list, but believe us: it is loooong! Various correction laps later the files are sent to the print shop. The catalogs are printed and go either fresh from the press to your house or you can pick them up in our 25 Blue Tomato Shops near you. However, if you prefer the mail you can still have the free ski or snowboard catalog sent home to you. Just click hier and off it goes to your home. For those who like it digitally: This way to the online catalog.

For the very lucky ones among you the catalog is even with a personal cover. You had the unique chance to put your shot on the free ski or snowboard cover. Sent the pic, cross your fingers and be excited to have your own cover – that’s how it worked. Congrats to the actual winners, who are now able to hold their very personal catalog in their hands. A picture is worth a thousand words, so enough talking now. Take a look now at the out-takes from the catalog shoot and then look for a nice and quiet place to check out our freshly printed Blue Tomato Winter catalog. Have fun finding your new favorite winter stuff! Enjoy!



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