A Blue Tomato catalogue is created
Welcome to the crazy little blue world of our catalogues. We want to take you on an exciting journey: It starts at the very beginning, where the ball starts rolling, and goes right until the finished product, including all of the important steps in between. Snowboard and freeski catalogues doesn't quite fall down ready-made from heaven, but the adventure of making them adds in some tense and funny moments of its own.
Everything starts about one year before the catalogues are distributed. Our purchasing department work with the different brands to put together the outfits that you’ll soon be able to see and admire in the freeski and snowboard catalogues. The team have to carefully consider what Blue Tomato customers will want to see by the time the catalogues come out. Clothing samples are then sent out to us and the different styles are sorted out and prepared, ready for the photo shoot. Each outfit has its own hanger, waiting in a top secret location for the big day. At the same time, the spots for the shoots are also being checked out, so that these hot new goods find their perfect settings. Therefore the region Schladming-Dachstein is absolutely perfect. Meanwhile, the product descriptions for each item in the catalogue are already being written. Sticky fingers are typing tirelessly to get down all of the necessary info, just for you.
The day finally arrives and, with the shooting ready to begin, providing the gods are keeping the weather at bay, the outfits are transported to the respective spots. Because the clothes might be a bit difficult to photograph on their hangers alone, we bring a few models along with the luggage. With a smile and a pose the shutter button starts clicking. The man for that part is our photographer Marcel Lämmerhirt. After many, many outfit changes, poses, photos and full days of shooting, everything is packed away again and work at the computer can begin.