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Talk to the back, because the face ain’t listening...
Actually, it’s really rude to turn your back on somebody but thanks to this new trend, your bad manners will quickly be forgiven. This season, prints aren’t to the left or the right, but directly in rear view, right on your sweet side. College style, with graphic detailing or full-on rock and roll with crosses, lettering and symbols – anything and everything will be adorning your back. As you cruise by on your longboard, mere mortals will be able to fully appreciate your style, from the front and back. So, you either wear your tops the wrong way around this summer or you put your faith in labels such as Loser Machine, Poler and Rusty, and grant your back a little make-over. The decision is yours, but on the grounds of style we recommend the second option!