O Blue Tomato
Blue Tomato is existing for more than 30 years now and with it the passion for snowboarding, freeskiing, surfing. skating, and streetstyle. The secret to our success? We live the sport and lifestyle through our business and pass on the enthusiasm to both our customers and employees.
From mother’s garage to an international business
Blue Tomato founder Gerfried Schuller
We have poured over three decades of passion, hard work and snow, skate and surf into our business. It all started in 1988, Gerfried Schuller, the recently crowned European Snowboard Champion was already way ahead of his time. His passion for snowboarding was the foundation, which the Blue Tomato Snowboard School was built upon in 1988. The school quickly became Austria’s largest and established the success and growth which we still enjoy today. Meanwhile, the accompanying garage sale was exploding in size. Fast forward to 1994, Gerfried opened the first Blue Tomato Shop in Schladming. In 1997, sensing a new opportunity, Gerfried launched the Blue Tomato online shop. Online trade has blossomed and now Blue Tomato is the leading omnichannel boardsports retailer in Europe.
Blue Tomato online shop
Today, Blue Tomato is one of Europe’s leading online shops for snowboarding, freeskiing, surfing, skating and streetstyle. Here at Blue Tomato, we don’t just have hardgoods – we also offer a wide variety of snowwear, streetwear, shoes and accessories. We have the best selection with over 450,000 products from over 500 brands. The brands range from the big names like Burton, Vans, Volcom, Roxy, Nikita, DC, Billabong, Quiksilver, adidas and Nike to up-and-comers such as Teddy Fresh, Rip N Dip, Kazane. All of these cool brands are available online or in one of our shops in Austria, Germany, Switzerland or the Netherlands. The webshop is available in 14 different languages and we ship our products worldwide. Blue Tomato is always available on social media. We have just under half a million fans on Facebook and over 100,000 followers on Instagram. Daily interaction with our fans is very important to us.
your ride. our mission.
Blue Tomato Teamrider @ Nordkette Innsbruck
The Blue Tomato Team Riders are amongst the best in the world in their sports. Victor De Le Rue, Anna Gasser, Mathieu Crepel, Anne-Flore Marxer, Henrik Harlaut and Philipp Schuster are just a few of the big names from the Blue Tomato Snowboard, Freeski, Skate and Surf team. We put great importance in supporting the boardsports scene. To be in close contact with our customers, we support and organise events and parks.
work hard. ride harder.
In summer 2012, we were acquired by the US action sports retailer Zumiez. Zumiez has more than 600 shops in North America and is always expanding. Together we want to serve customers around the world and set the benchmark globally for action sports retailers. Blue Tomato and Zumiez share similar business strategies, business philosophies and cultural values. The similarities between the two companies allow us to achieve our goals together. We also share the interests of competition and fun, with a mutual passion for promoting and supporting sport. With all of this in common, both companies are looking forward to an exciting future.
Wave of Expansion
Shop Opening Winterthur
Recently we have continued to develop our online shop so that customers always have the perfect experience. At the same time, we have continued to expand our physical presence. In the past years, we have opened new shops in Austria, Germany, Switzerland and the Netherlands. We have many more openings planned.
We are already looking forward to working with our customers and partners in the future.