Vans Brand Profile
This is the unusual story of Vans. On the 16th of March in 1966, Paul Van Doren and his three business partners opened their very first store in Anaheim, California. The concept of the Van Doren Rubber Company was absolutely unique, they manufactured shoes that were sold directly to the public. On the very first morning, 12 customers bought shoes that were produced the same day and were ready to be picked up in the afternoon; the Vans #44 deck shoes, now known as the Authentic, were born. Although the company went through many ups and downs, they accompanied an entire generation of skateboarders with their robust
Vans Skate Shoes
and developed into an incredibly successful organization.
Today, there’s also a great collection of
Vans Shoes Women
because no one can resist Van’s incredible style. Of course, Vans shoes are just as popular amongst the guys, and some models, like the
Vans Slip On
have become absolute classics. Vans make a lot more than just street shoes. They also have a range of
Vans Snowboard Boots
to pimp you out on the mountain. But Vans don’t only concentrate on decking out your feet, they also offer gear for the rest of your body. There’s everything from
for you to get your hands on.
Vans have also accomplished a lot in the development and support of action sports athletes. In 1996, the firm became a sponsor for the first Triple Crown of Skateboarding event and a year later, Vans became an organizer of this world-leading event series for action sports and bought rights for the Triple Crown of Surfing. In 2000, the Vans Triple Crown series already included events in skateboarding, BMX, surfing, wakeboarding, snowboarding, freestyle motocross and supercross.