Oakley Brand Profile
When a crazy professor named Jim Jannard began to question the limits of industry standards, no one believed his ideas or listened to him. He opened up his own business, Oakley, in 1975 with a budget of 300 US Dollars and a mission to develop products that work better and look better than the rest.
The success of
lies in one of his inventions. He always challenged conventional ideas and soon developed the
Oakley O Frame Goggle
with a perfectly cylindrical lense or a so-called Eyeshade. This design sparked off an evolution in goggle design.
Oakley has reached its status today through continuous innovation. Next to the
collections are hugely popular on the market. Oakley don’t only represent snowboarding, they also produce
for the surfing scene. And for times away from the pistes and the beach, the
comes with great styles and performance to suit the athlete lifestyle.