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O‘Neill Brand Profile
Founded by Jack O’Neill in Northern California, the popular surf, snow and lifestyle Label O’Neil stands for innovative, attractive and highly functional designs that will withstand even the trickiest of conditions with no limits.
With the invention of the world’s very first wetsuit in 1952, Jack O’Neill did not only set the foundation for the now internationally renowned brand O’Neill, but he also realised his dream of “Staying Out Longer” in the dangerous waves of Northern California by defeating nature with its own means. Shortly afterwards, Jack O’Neill opened up his first surf shop in his garage in Santa Cruz, where he soon began selling the very first O’Neill Boardshorts and O’Neill Streetwear collections.
To this day, the company is inspired by Jack O’Neills original mission, to create groundbreaking board sport designs. Whether it’s the first wetsuit, the world’s first seamless boardshorts or the range of pioneering technical products – O’Neill have always been devoted to the evolution and innovation of action sports, fuelled by their own heritage and the strong will to grow. As much as they are rooted in the surf culture, O’Neill are also big fans of the snow and have sewn a bit of surf style into their O’Neill Snow Jackets and O’Neill Snow Pants. They also offer a whole palette of other products such as for your boardsporting needs such as O’Neill Goggles and many, many more. O’Neill will always be an integrated part of the board sport culture and one of the most well-known lifestyle brands in the world.
With the invention of the world’s very first wetsuit in 1952, Jack O’Neill did not only set the foundation for the now internationally renowned brand O’Neill, but he also realised his dream of “Staying Out Longer” in the dangerous waves of Northern California by defeating nature with its own means. Shortly afterwards, Jack O’Neill opened up his first surf shop in his garage in Santa Cruz, where he soon began selling the very first O’Neill Boardshorts and O’Neill Streetwear collections.
To this day, the company is inspired by Jack O’Neills original mission, to create groundbreaking board sport designs. Whether it’s the first wetsuit, the world’s first seamless boardshorts or the range of pioneering technical products – O’Neill have always been devoted to the evolution and innovation of action sports, fuelled by their own heritage and the strong will to grow. As much as they are rooted in the surf culture, O’Neill are also big fans of the snow and have sewn a bit of surf style into their O’Neill Snow Jackets and O’Neill Snow Pants. They also offer a whole palette of other products such as for your boardsporting needs such as O’Neill Goggles and many, many more. O’Neill will always be an integrated part of the board sport culture and one of the most well-known lifestyle brands in the world.
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