New Era Brand Profile
Erhardt Koch, the founder of the New Era Cap Company, moved as a child from Germany to the
USA, where his family settled down in New York. Erhardt started his first job at
the Miller Brother's Cap Company, where he later became director of the tailoring department.
However, he struggled to get a further promotion, so he decided to launch his own business.
That was the beginning of the
New Era Cap
Company in 1920, which has been firmly established
in the textile market ever since. In the past eight decades, New Era have been producing elite
quality headwear and are the only licensed headwear brand that is recognized by name.
In 1954, New Era created a piece of headwear that was predestined to stand out from all others for
the next 50 years and beyond: the New Era 59Fifty Caps. But the
New Era Accessories
involve more than just the Caps and
New Era Beanies
there are also stylish
New Era Belts
For more New Era styles there are
New Era T-Shirts
and a nice selection of
New Era Streetwear
to choose from.