Lobster Brand Profile
is a joint project of the Helgason brothers, where they play an active part in both the production of the snowboards and the company’s marketing activities. They do what they are interested in and what they really want! They discuss everything together, from the size of the snowboards, the flex, the positioning and the designs.
Eiki and his younger brother Halldor Helgason
see themselves as the Team Managers and Company Directors. They decide who gets on the Lobster Team and who doesn’t.
Next to the
that premiered in Fall 2011 with Triple Base Technology (TBT), the guys also run
bringing them a step closer to being independent and not having to rely on sponsors.