K2 Brand Profile
K2 was founded 45 years ago as America’s Ski Company on Vashon Island in Washington state, and was re-named to K2 Sports in 2003. Today, the company is an international portfolio with over 16 popular brands worldwide. Fuelled by innovation, a passion for the sport and its enthusiastic followers, K2 always looks out for an authentic lifestyle experience. K2 is never at home in one single place, but grew up in the backcountry of Baker. K2 Snowboarding made it their goal to create a concept and to develop the necessary technology to advance snowboarding.
Even 20 years later, new innovations are constantly being introduced to push the sport in the backcountry, the park, and all terrains in between.
K2 Snowboard Boots
for every taste and every terrain.
K2 skis are also constantly being developed too. There’s a pair of
for every style and every taste, whether you’re intro freeriding or freestyling. Get the perfect protection for every ride, whether you’re freeriding or freestyling, with K2 Helmets
K2 Is what you get when you combine research and technology!