Iriedaily Brand Profile
The most recent past of Berlin-Kreuzberg will always be connected to the need to
purge the world of bourgeois sickness and commercialized culture, even though it's a riot
fought in overpriced sneakers by now. Berlin's most prominent district has a story about
enthusiastic streetwear and DIY-ethics turned professional business on the other hand as well.
A kind of a fashionable utopia of ideas controlled by a three-headed overlord, if you will.
This is the story of Iriedaily. Originally founded in 1994 Iriedaily has come a long way
from simply producing t-shirts to blossoming into a brand that confidently attempted the
balancing act of creating fashion that's reconfiguring street culture as its source element to
create something blissfully unique.
The successful story is seventeen years later still not over. Demonstrated with their very popular
Iriedaily Streetwear Men
and
Iriedaily Streetwear Women
collections with the favored
Iriedaily Jacktes.
Iriedaily is a story about friendship first and foremost as you can see in all their products.
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