Flow Brand Profile
Flow is the number two snowboard binding company in the world.
An achievement such as this doesn’t take place overnight; it takes
perseverance, commitment to product innovation and a product that stands apart
from the rest. For Flow, success has been 10 years in the making. Flow got its start when in
1992 Neil Pryde of NeilPryde Ltd, the leading brand of windsurfing sails and equipment and Reinhardt
Hansen formerly of F2 Windsurfing turned marketer decided to explore opportunities in the
snowboarding market. The pair saw a need in the snowboarding market for an improved binding technology.
The sport at the time was relatively young, gaining acceptance, and starting its rapid growth phase.
apart from the two-strap binding is Flow’s patented Power Triangle.
A triangle is formed by the high tensile steel cable that connects the hi-back to the base-plate.
This triangle gives the rider the ability to easily transfer greater energy to the board while
exerting less physical energy, resulting in the most responsive ride available from any binding.
In 1995, the company kicked off a complementary
In order to achieve the “barefoot feel” the designers decided to forego traditional liner style
boots and went with an integrated liner, in order to give a more precise and close fitting anatomical fit.
In 2002 Flow a complementary line of Flow snowboards was introduced, all manufactured in
Austria and featuring tip to tail wood cores. The addition of the
completed the Package and enabled Flow to offer a fully integrated riding system.