Electric Brand Profile
Electric is a premium eyewear producer, that has made a name for itself in the industry since 2000.
Electric is immediately recognizable by the unique volt logo. Their roots lie in action sports, music and fashion.
The company was founded by Kip Arnette, Bruce Beach and Mike Carter in San Clemente, California. Their original mission was to create a brand that they could be proud of, and they have achieved just that. Surf legends like Luke Egan, Matt Hoy, Dave Rastovich, Ozzie Wright, as well as snowboard heros like Peter Line and Axel Pauporte have been electrified by the company.
In the past decade, Electric has produced some of the most unique and innovative designs in the sunglasses industry. The
collections reflect the character and personality of today’s youth culture. The Electric Goggles are
famous for their high level of quality and their unbeatable performance in the snow. The
have just as much style to offer.