DEELUXE Brand Profile
DEELUXE comes from a long tradition of shoe makers that began over 100 years
ago in Kreuzlingen, Switzerland. Louis Raichle’s new shoe company grew rapidly
and expanded the scope of hiking boots in the 1920s. In 1986, the first snowboard
hardboots hit the stores, followed by softboots in 1988. In the mid 90s, Raichle was
taken over by the Austrian company Kneissl, who began developing the DEELUXE
snowboard boots line. Since then, DEELUXE has evolved into a strong, innovative
company that works with a close relationship to their riders. This traditional bond still
didn’t break when DEELUXE became an independent company in 2002.
The brains behind DEELUXE belong to Klaus Brandstätter, who has been working for
some of the biggest brands in the snowboard business for many years before starting
DEELUXE. He brought the company to the top of the industry, but never lost focus on
what they can do best, producing high quality
some of the best boots on the market.