Billabong Brand Profile
Billabong was founded in 1973 by the surfer and surfboard shaper Gordon Merchant
and his wife. Upon the release of their highly functional
the company rapidly gained popularity amongst surfers, especially due to the triple stitch technique that was used to the shorts extremely durable. Billabong continued
to evolve by focusing on its main customers and spreading its business model to the skating, snowboarding and wakeboarding markets.
is especially successful with its great selection of
The Billabong Gilrs product line with its
as well as
continued to boost the company's success.
Today, Billabong encorporates brands such as:
and the two latest additions
Sector 9 Skateboard
Despite its steady growth, the company never lost its brand integrity and continues to expand its commitment to boardsports on a global level by sponsoring athletes, organizing events and supporting the industry.