Billabong Brand Profile
Billabong was founded in 1973 by the surfer and surfboard shaper Gordon Merchant
and his wife. Upon the release of their highly functional
Billabong Boardshorts,
the company rapidly gained popularity amongst surfers, especially due to the triple stitch technique that was used to the shorts extremely durable. Billabong continued
to evolve by focusing on its main customers and spreading its business model to the skating, snowboarding and wakeboarding markets.
Billabong Surf
is especially successful with its great selection of
Billabong Lycras,
Billabong Shorts,
Billabong Bags or
Billabong Caps.
The Billabong Gilrs product line with its
Billabong Bikini and
Billabong Bags as well as
Billabong Streetwear featuring the
Billabong Sweater and
Billabong Jackets
continued to boost the company's success.
Today, Billabong encorporates brands such as:
Von Zipper Sunglasses,
Element Skateboards,
Kustom Footwear,
Palmers Surf,
Nixon
and the two latest additions
Sector 9 Skateboard and
DaKine.
Despite its steady growth, the company never lost its brand integrity and continues to expand its commitment to boardsports on a global level by sponsoring athletes, organizing events and supporting the industry.
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