The Hoodie – Feelgood Streetstyle
The scenario: you get up in the morning too late as always, and you have to go asquickly as possible to school, to the university or to work. You favourite hoodie will appear in front of you like the Holy Grail and say: “Put me on and feel good!”
And that’s exactly what a hooded sweater can do best. Comfort, style and a simple look are the strengths that make hoodies real bestsellers at Blue Tomato!
It's the absolute street style-classic.
However, where does this cult sweatshirt with head covering come from? The monks in the middle ages wore their “cowl”, which can be seen as the ancient ancestor of the hoodie. Later, in the 1930s, the American sports equipment manufacturer Champion started to adapt the pattern. The Americans hadn’t all of a sudden become very religious; they wanted to provide the workers in the New York coldstores with warm cloths. Nowadays you don’t need a monastery or a cold store to wear a hoodie. The sweatshirt with hood has become accepted in every way of life. Men, women, boys and girls – everyone loves hoodies.
Kangaroo pockets and hoods conquer fashion
If you are wondering how such a simple garment has reached such a high status in streetwear, the answer is simple: casual cut, practical hood and, where appropriate, equipped with a kangaroo pocket - ready is the hooded sweater. And brands like Naketano or DC market them very successfully!
On top of a comfortable t-shirt, paired with a cool jeans and sneakers and you'reready for your day. Another very casual combination for warm summer evenings at the campfire: shorts and a hoodie.
The whole thing can also become a bit more elegant: decorated with button plackets, zippers and leather elements the simple hoodie suddenly becomes the perfect top for the office or the club.
Combined with a few matching accessories you are dressed suitably for every occasion. For boys and girls who do not want to ruin their hairdo when putting the sweater on or off there is the zip-hoodie. It mainly differs from the normal hooded sweater in that it has a zipper that turns it into a jacket.
In terms of comfort there is little competition for the classic hoodie. This is also due to the extremely cosy inside of some fleece hoodies: the roughened fabric offers warmth and comfort, even on grey autumn days.
In terms of design and style the brands try to outdo each other and themselves year after year. From eye-catching front prints to subtle graphics at the back to the oversized all-over print – every upper body will find its fitting cover. Brands like Burton or Volcom limit themselves mostly to simple designs that are mainly worn by skateboarders and snowboarders. You just have to decide between slim fit, regular fit and long cut, of which Blue Tomato of course has several styles in the assortment.